The ALS ice bucket challenge has taken social media by storm, and if you haven’t seen videos of kids, adults and even dogs being drenched with buckets of ice water (and, in some cases, just ice), then you’ve been living under a rock. Or you don’t have a Facebook account. (Looking at you, Mr. Regular Customer who will remain nameless.)
Anyway, the phenomenon basically consists of someone dumping a bucket of ice water over their head and then nominating one or fifteen of their friends to do the same, with the whole event captured on video and then shared on social networks.
The nominees have 24 hours to take the challenge or else they’re expected to make a donation to the ALS Association. But, we also know that many of those taking the challenge are also donating—so they’re definitely putting their money where their mouth is.
In fact, as of today, the ALS Association reports they’ve received $22.9 million in donations during the time period July 29-August 19, compared to $1.9 million during the same time period last year. What’s more, the donations have been made by existing donors and more than 453,000 new donors.That’s amazing, people.
It’s no surprise that some of our Sandbar staff and friends were called to the challenge. Check out our video below, featuring managing partner Dave; longtime regular customers Curtis and Brandon; and current bartender and longtime Sandbar art director Justin.
Andrew, consider yourself lucky that you’re on your honeymoon.
Even if you’re tired of seeing the ice bucket challenge videos dominating your newsfeed, you can’t deny that it’s truly accomplished a goal of raising awareness of ALS—and raising some serious cash.
Thanks to Michelle for filming the event!